5 Famous Brands from Sweden: Countries of Innovation


Do you know that some brand which commonly around us, are an originally brand from Sweden. Sweden is know as a country in Northern Europe that famous for its progress and innovation in especially in the field of technology. This is due to the many innovative companies in various fields that have originated in Sweden over the years. Mostly, some of these companies are leading companies, not only in Europe, but spreading around the world.


IKEA is a multinational company that designs and sells ready-to-assemble furniture such as beds, tables, cabinets, appliances and home accessories. IKEA is the largest furniture retailer in the world. IKEA was founded in 1943 by Ingvar Kamprad who was only 17 years old at the time in Sweden.

IKEA is famous for using the self-assembly concept, where customers assemble their own knock-down products. With this concept, IKEA can reduce labor costs, shipping costs and storage costs. What is more important is how IKEA designs furniture so that it can be packaged efficiently.


2. H&M

H&M is a fashion retail company founded in 1947 in Sweden. The brand is widely know by many people, because its a fashion brand with current trends both from men’s and women’s fashion to teenagers and children. Not only that, H&M also selling an accessories product such as shoes, bags, necklace, ring, phone case.

For now, H&M spread their innovation into interior accessories for your home which are included in the H&M HOME brand. Also, they make their own beauty product called H&M Beauty. You can find many H&M Stores easily in Indonesia, especially in a shopping center.


3. Volvo

Volvo is a Swedish manufacturer of transportation equipment. It manufactures trucks, buses, construction equipment, drive systems for marine equipment and industrial applications, aircraft parts, and financial companies. The company was founded on April 14, 1927 in Göteborg.


4. EF (English First)

EF English First is a privately owned Swedish education company, one of the largest in the world with fifteen subsidiaries and non-profit organizations all engaged in language learning, educational travel and academic degree programs. Since its establishment in 1965, EF’s vision has been to bridge the differences in language, culture and geography that separate us through the best quality education. Until now, EF continues to maintain this vision because it is always in line with the times. EF has invested more than $40 million in the provision of ubiquitous English language training services and has helped more than 15 million students around the world learn English.


5. Spotify

Spotify is a music broadcasting and podcast service based in Stockholm, Sweden that launched on October 7, 2008. The platform is owned by Spotify AB, a publicly listed company on the New York Stock Exchange since 2018 under the Luxembourg-based Spotify Technology S.A. The number of paid subscribers reached 30 million in March 2016. Spotify operates as a holding company, headquartered in London, while Spotify AB handles research and development in Stockholm.

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